About Us

Our Mission

Lofty Learning lifts U.S. upwards with a primary focus on supporting innovators and professionals with avoiding burnout, finding improved health and wellness solutions, and helping subscribers better navigate the maze of regulatory obstacles with practical common-sense compliance solutions.

Lofty Learning’s first completed learning channel is Jim Eischen’s curated live webinar library on forming innovative (and compliant) private direct practice model, concierge, DPC, connected care, health data tracking and guidance, behavior modification/health coaching, and integrative health solutions. For healthcare professionals facing increased levels of frustration and burnout often linked to US healthcare system and plan structural obligations, Jim Eischen’s webinar library provides a comprehensive understanding of how to pursue alternative private fee health and wellness models.

Lofty Learning is expanding into new areas of educational content and will soon be delivering webinar channels on start-up business guidance, increasing resiliency, learning compassion skills to avoid burnout, and market-specific data privacy compliance guidance that instructs on practical solutions and approaches to this complex regulatory challenge.


Our Story

Jim Eischen began lecturing on U.S. private direct healthcare compliance solutions nine (9) years ago and has since become a featured private direct healthcare conference speaker for a wide range of physician and healthcare innovation topics. He is considered an expert business planning attorney and regulatory compliance guide for medical practices, businesses that interact with US healthcare and wellness, and systems looking to adopt private fee healthcare options. His compliance work in this area is exhaustive, and he re-wrote the California Medical Association physician legal desk book chapter on private fee medicine model compliance in 2018. He remains a national expert in innovative private fee healthcare and wellness business planning and compliance solutions.

What Jim discovered is that healthcare professionals (as well as attorneys, and others) are facing massive and staggering burnout rates. Fear of regulatory violation, misunderstanding plan and legal requirements, and massive workload challenges conspire to block innovation. Jim saw that there was a desperate need for credible peer-reviewed information that was neither DIY “free” nor promoting the agendas of special interests, nor priced on an hourly rate or flat fee as consulting or legal work. Both were leaving too many people lost in a fog that was blocking innovation.

Both healthcare and legal professionals exhibited signs of burn-out: a lost joy in their professionals, feelings of helplessness and interest in retirement or exiting their professions. And that’s also not helpful in terms of US innovation. Start-up founders seemed to look for “free” or affordable guidance, sometimes locating help and sometimes mis-designing models for lack of compliance compression. Jim saw that the current information marketplace was not delivering the intermediary education product all of these innovators need: a source of accurate guidance priced affordably as a modest subscription with content unaffected by special interests. The internet, social media, and hourly rate professionals were not meeting this need.

The solution? Form a paid subscription live webinar education service with active Q & A sessions, and make the webinars available as a curated library (and add podcasts to allow for listening when webinar watching is not practical). Assemble a cast of credible experts with common interests and principles to support innovation and provide alternative solutions to burnout and lack of compliance comprehension. Price each knowledge channel as an annual subscription to keep access to information accessible at an attainable price point. Allow subscribers to invest a modest annual fee to gain necessary initial guidance. Empower subscribers to then move forward as better educated consumers of professional services (if and when necessary), and hopefully render whatever professional support subscribers eventually need as likely higher-quality and more affordable due to the insights gained with Lofty Learning.

Jim’s vision is to have these webinars supplemented with expert guests who can personally expand on each topic through extensive interviews hosted by Jim. These webinars will cover a wider range of subjects, and with the content stored and accessible to subscribers anytime they need it. This platform is expected to assist U.S. innovators lift-off with more efficiently secured compliance and innovation education.

Our Lofty Learning Team

Jim Eischen

CEO / Founder. Jim Eischen has 31 years of experience practicing law, and for the last nine (9) years he has developed a national reputation as a complex business planning and regulatory compliance expert while also frequently lecturing on avoiding professional burnout. He is dedicated to innovative business planning and workable compliance solutions. He is a well-respected educator and a national conference speaker with a focus on innovative compliance solutions for physicians and healthcare entrepreneurs. He figured there has got to be a better way to more widely distribute the content and better support U.S. healthcare innovation; so he created Lofty Learning.

Zach Eischen

Sales / Production Manager. Zach Eischen is the man behind the camera, providing platform and IT support for Lofty Live Learning, Inc. subscribers. Zach is currently pursuing a degree in business administration with a minor in philosophy and has previous experience with startup businesses. He strives to provide an optimal experience for subscribers as they start their healthcare compliance education. Responding to specific needs of subscribers to better our content is a high priority for Zach. He looks forward to starting your learning lift-off!


Giovanna Longo

Operations Manager. Giovanna Longo is a Brazilian attorney with a focus on food labeling safety and compliance and has worked with Jim Eischen on healthcare business planning and regulatory compliance projects. Persistent and dedicated, her input plays a key role in our Lofty Learning family as well as aids the Lofty subscribers in a smooth experience with our platform. She welcomes you to Lofty Learning and hopes that you will benefit from the healthcare compliance education.